*Please note that due to NDA restrictions of upcoming unreleased features, the full experience cannot be shown here. Please contact me for a complete demonstration.
HeyContent
A creative co-pilot built for modern content creators. More than just a tool, it learns and evolves with users, helping them capture ideas, understand their audience, and grow smarter with every interaction. The goal is to make content creation feel less like a grind and more like a collaborative journey of growth.
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✧ What if content creation could learn and grow with you?
HeyContent doesn’t just track your work, it understands it. By learning from your habits, style, and audience interactions, it helps you make smarter decisions, refine your ideas, and grow as a content creator. The more you use it, the more it evolves with you, making every step of creator journey easier, smarter, and more rewarding.
✧ My Role
✧ Problem
Content creators face a fragmented and overwhelming ecosystem of tools. They struggle to capture ideas quickly, track their growth, and get personalized guidance that truly adapts to their creative style. Without a central, intelligent assistant, creators risk losing inspiration, feeling stuck, and missing opportunities to grow their audience effectively.
✧ Vision
✧ How Might We
This feature guides users through creating their persona in a conversational flow. During usability testing, I observed how easily users navigated the AI prompts and completed their persona setup without friction. The goal was to understand how naturally users interact with the AI and identify any points where the flow could be clearer or more intuitive.
✧ Usability Testing
Feature 2: Persona Timeline
Feature 3: Smart Note
Year: 2025
As the Full-Stack Product Designer, I owned the end-to-end design of HeyContent, from early concepts to launch. I collaborated with founders, engineers, and the creative team to translate complex creator needs into intuitive, engaging experiences.
My work spanned ideation, information architecture, workflow design, and building a cohesive design system, while also exploring future directions to ensure the product scales with its users and business goals.
To empower content creators with a friendly AI co-pilot that learns from their workflow, sparks creativity, and helps them grow,
making content creation smarter, easier, and more rewarding.
✧ Challenge
The challenge was designing a platform that adapts to each creator’s unique style while keeping workflows simple and motivating.
We needed to centralize scattered tools, make progress visible over time, and inspire creativity without overwhelming users, all while building a scalable foundation for future growth.
How might we create an AI co-pilot that grows with creators, makes their progress visible and turns ideas into action in one seamless and inspiring workflow?
✧ Design
To validate our early designs, we conducted usability testing with content creators, observing how they interacted with the prototype. We focused on whether users could follow the workflow intuitively and complete tasks quickly, while still supporting their creative process and tracking progress efficiently. Insights from these tests directly informed design iterations that improved usability, engagement, and the overall creator experience.
Feature 1: Chat Interface with Persona Learning
The Timeline shows users how their creator persona grows over time, tracking everything from AI conversations to Smart Note activity and content analysis. I looked at whether users could quickly grasp their progress, recognize patterns in their habits, and feel motivated by their achievements.
Smart Note includes a standalone workspace and an embedded sidebar within the HeyContent chat. While chatting, users can highlight text to add it instantly to the sidebar, and in the standalone workspace they can create new notes, organize and manage them with categories. My goal was to see if users could use the highlighting tool effectively, manage notes effortlessly, and streamline their workflow.
My Role
Product Designer
Team
Designers, Engineers, & Marketing