*Please note that due to NDA restrictions of upcoming unreleased features, the full experience cannot be shown here. Please contact me for a complete demonstration.
A creative co-pilot built for modern content creators.
HeyContent
Product Designer
3 months (2025)
Duration & Timeline
My Role
Team
Designers, Engineers,
& Marketing
✧ What if content creation could learn and grow with you?
Goes beyond tracking. It learns, adapts, and evolves with every step of your journey.
By learning from your habits, style, and audience interactions, it helps you make smarter decisions, refine your ideas, and grow as a content creator. The more you use it, the more it evolves with you, making every step of creator journey easier, smarter, and more rewarding.
✧ My Role
As a Product Designer, I owned the end-to-end design of HeyContent, from concepts to launch.
I collaborated with founders, engineers, and the creative team to translate complex creator needs into intuitive experiences.
My work spanned ideation, information architecture, workflow design, and building a cohesive design system, while also exploring
future directions to ensure the product scales with its users and business goals.
✧ Problem
Content creators face a fragmented and overwhelming ecosystem of tools.
They struggle to capture ideas quickly, track their growth, and get personalized guidance that truly adapts to their creative style. Without a central, intelligent assistant, creators risk losing inspiration, feeling stuck, and missing opportunities to grow their audience effectively.
✧ Vision
We make content creation smarter, easier, and more rewarding.
We empower content creators with a friendly AI co-pilot that learns from their workflow, sparks creativity, and helps them grow.
✧ Challenge
Design a platform that grows with creator, simplifies content creation, and keeps the process motivating and inspiring.
It should support creators in discovering new ideas, tracking their progress, and building habits that encourage consistent content creation. The platform needs to feel like a helpful companion, adapting to each creator’s style and needs over time.
✧ How Might We
How might we create an AI co-pilot that grows with creators, makes their progress visible and turns ideas into action in one seamless and inspiring workflow?
✧ Design
To validate our early designs, we conducted usability testing with content creators, observing how they interacted with the prototype.
✧ Usability Testing
We focused on whether users could follow the workflow and complete tasks intuitively, while still supporting their creative process efficiently. Insights from these tests directly informed design iterations that improved usability and the overall creator experience.
✴︎ Feature 1: Chat Interface: Setting Up A Persona
This feature guides users through creating their persona in a conversational flow.
During the usability testing, I observed how easily users navigated the AI prompts and completed their persona setup without friction. The goal was to understand how naturally users interact with the AI and identify any points where the flow could be clearer or more intuitive.
Users are unsure when the persona icon appears, whether it updates in real time, and how long they need to keep interacting with the AI before their persona is summarized.
Key Observations
Persona Visibility & Setup Duration
Users want a clear and easy way to update or correct their persona after viewing it, highlighting a gap in editable interactions.
Editing & Updating Persona
Users may want to select more than one answer or layer responses (e.g., goals, content formats, platforms). The current one-answer flow feels restrictive and doesn’t reflect creators’ reality, highlighting the need for multi-select or expandable input options.
Supporting Multiple Inputs
Quote
“I’m not sure when my persona is ready or if it’s updating. How long do I need to keep talking to the AI until it is ready?”
This feature visualizes how a user’s persona evolves over time, giving them a clear view of their growth and progress.
✴︎ Feature 2: Persona Timeline
I looked at whether users could quickly grasp their progress, recognize patterns in their habits, and feel motivated by their achievements. During testing, I observed that users wanted to see all their activities in one place, sometimes struggled to understand how their actions impacted their growth, and valued a glanceable view that highlighted key milestones and progress.
Smart Note helps users capture and organize ideas efficiently across the platform.
✴︎ Feature 3: Smart Note
Users can highlight text in chat to add it to the sidebar or create and organize notes in the standalone workspace.
I looked at whether users could quickly highlight text in the chat to add to notes, create new notes and project folders in the standalone workspace, and efficiently switch between the chat sidebar and the standalone view.
Embedded note panel
Embedded note panel
Full workspace
I focused on improving the Chat Interface to make persona creation process more intuitive.
I plan to approach improvements through:
✧ Improvement
Improve Persona Visibility & Setup Feedback
Make it clear when the persona is active, how it updates in real time, and how long setup takes, so users always know their persona status and progress.
Provide an intuitive way for users to edit or correct their persona after setup, ensuring the process is seamless and low-friction.
Simplify Editing & Updates
Supporting Multiple Inputs & Flexible Responses
Allow users to select or layer multiple goals, platforms, and content formats, reflecting the reality of creators’ workflows and avoiding restrictive one-answer flows.
✧ Iterations
Based on the usability testing, I iterated the following:
• I added a horizontal progress bar to guide users through each step of persona setup, reducing uncertainty about completion.
• Users can now select multiple inputs via checkboxes, allowing them to reflect answers.
• The persona button remains grayed out until setup is complete, giving clear visual feedback.
These changes improve clarity and confidence, helping users understand their progress and how their persona is being built.
Before
After
Observe how new users respond to the grayed-out persona button to ensure it communicates clearly that setup must be completed before editing.
✧ Next Step
Test First-Time Setup Flow
Gather feedback on the new Edit option inside the persona popup to confirm it reduces confusion and prevents unnecessary back-and-forth navigation.
Evaluate In-Context Editing
Measure whether these changes improve overall clarity and ease of setting up a persona during the first interaction with the AI.