JEEP x Raizes
Reimagines Jeep in 2050, merging its adventurous heritage with innovative, sustainable farming and a deep connection to nature..
Corporate Sponsored Project with JeepUI/UX DesignerMy Role
4 months (2025)Timeline
Product, Industrial, & Architectural DesignersTeam
✧ Challenge
By 2050, we will face significant resource challenges
From water, gasoline to energy, people will increasingly value sustainability and high technologies that help them thrive in a changing world.
In 2024, as we design the Jeep 2050 concept, we’re focusing on creating a vehicle that not only fits into this future but actively supports it. We’re prioritizing sustainability, self-sufficiency, and eco-friendly innovations to help users thrive in a resource-conscious world.
📍 Target Region
Key role in coffee exports
Largest coffee producer in the world.
Coffee Entrepreneurial hub
Challenging landscapes
Minas Gerais, Brazil
✧ 2025 Vision
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
• Heritage
Symbolized by circular design elements to represent unity, focus, and harmony.
• Concentric
• Sensory
Focuses on immersive touch controls, connecting to the sensory experiences
✧ The Shift Towards 2050
✧ How Might We
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
✧ Style Guide
✧ Persona
✧ Jeep Raizes Key Features
✴︎ Neuro Sensory Ring + AR Embedded Lens
Transforming how users interact with their world.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality..
Turns rain into a resource
✴︎ Water Harvesting + Beanalyzer
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
Lets the Jeep drive itself
✴︎ Autonomous Mode
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
Helps users navigate tight spaces,
✴︎ Cabin Rotation
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
Jeep’s ultimate hub
✴︎ Command Center
✧ Neuro Sensory Ring + AR Lens
✴︎ Productivity at Your Fingertips
Blends productivity and mobility
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
The Command Center captures and purifies water overnight, providing clean, sustainable water for daily use while maximizing efficiency.
Turning rain into a resource
✴︎ Water Harvesting
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Seamless car charging
✴︎ Auto Charge Pad
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
Brew your adventure
✴︎ Beanalyzer
✧ Virtual Controller: Tri-Mode Mobility System
✴︎ KINETIC (Driver-Controlled)
Navigation
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
✴︎ AUTONOMOUS (Smart-Cruise)
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
Entertainment
✴︎ POTENTIAL (Park & Transform)
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Cabin Rotation
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Coffee Quality Detection
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
✧ Command Center
✴︎ POTENTIAL (Learning Lounge)
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
A museum-like atmosphere
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
A dynamic collaborative space
✴︎ KINETIC (Collaboration Lounge)
✴︎ AUTONOMOUS (Farm-Monitoring Station)
Automates and oversees tasks with minimal input
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
✧ Presentation with Jeep and Stakeholders
✧ What I Learned
The Jeep Raizes project taught me the value of interdisciplinary collaboration, working closely with the architect and industrial designers to create a cohesive, future-ready vehicle. I gained insights into integrating sustainability, such as rainwater harvesting, eco-friendly materials, and a wireless electric charging system.
I also learned how to incorporate high technology like autonomous mode, smart ring, and AR lenses to enhance user experience, providing intuitive, real-time updates. The user-centered design focused on a coffee entrepreneur persona, shaping features like the rotating cabin and exhibition mode to meet their needs.
Additionally, I gained hands-on experience in client communication, reporting project progress, and incorporating feedback from real-world stakeholders. This taught me how to refine concepts based on client input and align design decisions with both business goals and user expectations.