Akiko’s Rebrand
A refined rebrand inspired by simplicity, craftsmanship, and modern Japanese dining culture.
Tools: Figma | Illustrator | Photoshop
✧ Brand Story
At Akiko’s, dining becomes an immersive journey into the heart of Japanese culture,
where tradition meets innovation on every plate.
Akiko’s was reimagined through a visual identity inspired by the balance, precision, and craftsmanship behind contemporary Japanese dining. The branding focused on creating a refined and minimal experience that reflects both the artistry of sushi culture and the calm atmosphere of the restaurant itself.
✧ Outcome
A Brand Experience Rooted in Simplicity and Atmosphere
The final rebrand transformed Akiko’s into a more refined and cohesive visual experience, combining modern Japanese minimalism with a stronger sense of atmosphere, craftsmanship, and contemporary dining culture across both print and digital touchpoints.
Inspired by the elegant form of sushi, the logo mark symbolizes the dining journey at Akiko’s and creates a seamless connection to our name and purpose. Complementing the mark, our restaurant name is presented in Gelica, a distinctive sans-serif typeface that conveys modern sophistication. Together, these elements create a recognizable brand asset that captures the spirit of Akiko’s and strengthens its unique identity.
✧ Logo Design
Akiko’s logo is a visual embodiment of our brand—reflecting values, mission, and personality
✧ Interactive Menu
The restaurant’s interactive menu is designed to elevate the customer experience.
Guests can effortlessly browse dishes and drinks, explore detailed descriptions, and place orders directly from an iPad.
This streamlined approach not only enhances efficiency but also provides a modern, engaging way for customers to connect with the menu.
✧ Moodboard & Style Guide
Defining a Refined Visual Language
The visual direction combined modern Japanese minimalism, warm neutral palettes, refined typography, and organic textures to create a calm and immersive brand experience inspired by craftsmanship and contemporary dining culture.
Culinary Excellence Branding
A website redesign and rebrading to modernize and elevate the digital presence of catering event planning business.
Tools: Figma | Claude | Wordpress
Culinary Excellence Branding
A website redesign and rebrading to modernize and elevate the digital presence of catering event planning business.
Tools: Figma | Claude | Wordpress
Culinary Excellence Branding
A website redesign and rebrading to modernize and elevate the digital presence of catering event planning business.
Tools: Figma | Claude | Wordpress
Culinary Excellence Branding
A website redesign and rebrading to modernize and elevate the digital presence of catering event planning business.
Tools: Figma | Claude | Wordpress
✧ Brand Story
✧ Brand Story
At Akiko’s, dining becomes an immersive journey into the heart of Japanese culture,
where tradition meets innovation on every plate.
At Akiko’s, dining becomes an immersive journey into the heart of Japanese culture,
where tradition meets innovation on every plate.
Akiko’s was reimagined through a visual identity inspired by the balance, precision, and craftsmanship behind contemporary Japanese dining. The branding focused on creating a refined and minimal experience that reflects both the artistry of sushi culture and the calm atmosphere of the restaurant itself.
Akiko’s was reimagined through a visual identity inspired by the balance, precision, and craftsmanship behind contemporary Japanese dining. The branding focused on creating a refined and minimal experience that reflects both the artistry of sushi culture and the calm atmosphere of the restaurant itself.
✧ Moodboard & Style Guide
✧ Moodboard & Style Guide
Defining a Refined Visual Language
Defining a Refined Visual Language
The visual direction combined modern Japanese minimalism, warm neutral palettes, refined typography, and organic textures to create a calm and immersive brand experience inspired by craftsmanship and contemporary dining culture.
The visual direction combined modern Japanese minimalism, warm neutral palettes, refined typography, and organic textures to create a calm and immersive brand experience inspired by craftsmanship and contemporary dining culture.
✧ Logo Design
✧ Logo Design
Akiko’s logo is a visual embodiment of our brand—reflecting values, mission, and personality
Akiko’s logo is a visual embodiment of our brand—reflecting values, mission, and personality
Inspired by the elegant form of sushi, the logo mark symbolizes the dining journey at Akiko’s and creates a seamless connection to our name and purpose. Complementing the mark, our restaurant name is presented in Gelica, a distinctive sans-serif typeface that conveys modern sophistication. Together, these elements create a recognizable brand asset that captures the spirit of Akiko’s and strengthens its unique identity.
Inspired by the elegant form of sushi, the logo mark symbolizes the dining journey at Akiko’s and creates a seamless connection to our name and purpose. Complementing the mark, our restaurant name is presented in Gelica, a distinctive sans-serif typeface that conveys modern sophistication. Together, these elements create a recognizable brand asset that captures the spirit of Akiko’s and strengthens its unique identity.
✧ Interactive Menu
✧ Interactive Menu
The restaurant’s interactive menu is designed to elevate the customer experience.
The restaurant’s interactive menu is designed to elevate the customer experience.
Guests can effortlessly browse dishes and drinks, explore detailed descriptions, and place orders directly from an iPad.
This streamlined approach not only enhances efficiency but also provides a modern, engaging way for customers to connect with the menu.
Guests can effortlessly browse dishes and drinks, explore detailed descriptions, and place orders directly from an iPad. This streamlined approach not only enhances efficiency but also provides a modern, engaging way for customers to connect with the menu.
✧ Outcome
✧ Outcome
A Brand Experience Rooted in Simplicity and Atmosphere
A Brand Experience Rooted in Simplicity and Atmosphere
The final rebrand transformed Akiko’s into a more refined and cohesive visual experience, combining modern Japanese minimalism with a stronger sense of atmosphere, craftsmanship, and contemporary dining culture across both print and digital touchpoints.
The final rebrand transformed Akiko’s into a more refined and cohesive visual experience, combining modern Japanese minimalism with a stronger sense of atmosphere, craftsmanship, and contemporary dining culture across both print and digital touchpoints.
✧ Brand Story
At Akiko’s, dining becomes an immersive journey into the heart of Japanese culture,
where tradition meets innovation on every plate.
Akiko’s was reimagined through a visual identity inspired by the balance, precision, and craftsmanship behind contemporary Japanese dining. The branding focused on creating a refined and minimal experience that reflects both the artistry of sushi culture and the calm atmosphere of the restaurant itself.
✧ Moodboard & Style Guide
Defining a Refined Visual Language
The visual direction combined modern Japanese minimalism, warm neutral palettes, refined typography, and organic textures to create a calm and immersive brand experience inspired by craftsmanship and contemporary dining culture.
✧ Logo Design
Akiko’s logo is a visual embodiment of our brand—reflecting values, mission, and personality
Inspired by the elegant form of sushi, the logo mark symbolizes the dining journey at Akiko’s and creates a seamless connection to our name and purpose. Complementing the mark, our restaurant name is presented in Gelica, a distinctive sans-serif typeface that conveys modern sophistication. Together, these elements create a recognizable brand asset that captures the spirit of Akiko’s and strengthens its unique identity.
✧ Interactive Menu
The restaurant’s interactive menu is designed to elevate the customer experience.
Guests can effortlessly browse dishes and drinks, explore detailed descriptions, and place orders directly from an iPad.
This streamlined approach not only enhances efficiency but also provides a modern, engaging way for customers to connect with the menu.
✧ Outcome
A Brand Experience Rooted in Simplicity and Atmosphere
The final rebrand transformed Akiko’s into a more refined and cohesive visual experience, combining modern Japanese minimalism with a stronger sense of atmosphere, craftsmanship, and contemporary dining culture across both print and digital touchpoints.
✧ Brand Story
At Akiko’s, dining becomes an immersive journey into the heart of Japanese culture,
where tradition meets innovation on every plate.
Akiko’s was reimagined through a visual identity inspired by the balance, precision, and craftsmanship behind contemporary Japanese dining. The branding focused on creating a refined and minimal experience that reflects both the artistry of sushi culture and the calm atmosphere of the restaurant itself.
✧ Moodboard & Style Guide
Defining a Refined Visual Language
The visual direction combined modern Japanese minimalism, warm neutral palettes, refined typography, and organic textures to create a calm and immersive brand experience inspired by craftsmanship and contemporary dining culture.
✧ Logo Design
Akiko’s logo is a visual embodiment of our brand—reflecting values, mission, and personality
Inspired by the elegant form of sushi, the logo mark symbolizes the dining journey at Akiko’s and creates a seamless connection to our name and purpose. Complementing the mark, our restaurant name is presented in Gelica, a distinctive sans-serif typeface that conveys modern sophistication. Together, these elements create a recognizable brand asset that captures the spirit of Akiko’s and strengthens its unique identity.
✧ Interactive Menu
The restaurant’s interactive menu is designed to elevate the customer experience.
Guests can effortlessly browse dishes and drinks, explore detailed descriptions, and place orders directly from an iPad.
This streamlined approach not only enhances efficiency but also provides a modern, engaging way for customers to connect with the menu.
✧ Outcome
A Brand Experience Rooted in Simplicity and Atmosphere
The final rebrand transformed Akiko’s into a more refined and cohesive visual experience, combining modern Japanese minimalism with a stronger sense of atmosphere, craftsmanship, and contemporary dining culture across both print and digital touchpoints.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.