Culinary Excellence
A complete website redesign to modernize and elevate the digital presence of Culinary Excellence.
Timeline
My Role
Website and Brand Designer4 months (2024)From prestige built on word-of-mouth to a refined digital presence
✧ Background
Culinary Excellence is a luxury catering and event planning brand built on reputation and word-of-mouth.
To broaden its reach and engage a younger audience, I redesigned the website with a more user-focused and sophisticated experience, aiming to strengthen the brand’s presence and drive sales.
✧ Problems
✧ Design Goals
Establish a consistent visual identity with modern typography, refined colors, and a clear logo.
⋆ Cohesive Branding
⋆ Enhanced Visual Hierarchy
Organize content, images, and calls-to-action to guide users naturally.
⋆ Improved Readability
Simplify text hierarchy and layout for effortless scanning and navigation.
Elevate the overall aesthetic to reflect the luxury and professionalism of the brand.
⋆ Modern, Sophisticated Look
✧ Redesign Process
✴︎ Moodboard
✴︎ Wireframes
I started the redesign by crafting a moodboard to capture the brand’s luxury, sophistication, and modern aesthetic. It guided choices for color palettes, typography, imagery, and overall tone.
Next, I created wireframes to structure the layout and visual hierarchy, focusing on intuitive navigation, clear content flow, and responsive design. These low-fidelity sketches allowed me to iterate quickly before moving to high-fidelity designs.
Defining the look, feel, and flow before pixel-perfect execution
✧ Final Design
Before
After
✧ Impact
From outdated to elevated: a website that reflects luxury and clarity.
The redesign transforms Culinary Excellence’s website into a sophisticated, cohesive, and user-friendly experience. Clear hierarchy, consistent branding, and responsive layouts improve navigation and engagement, positioning the brand to attract a wider audience and elevate its digital presence.
✧ Key Takeaways
Consistency is Luxury
Every color, font, and logo detail shapes how the brand is perceived.
Thoughtful layouts turn browsing into an effortless, elegant journey.
Hierarchy Guides the Eye
Responsive Design is Non-Negotiable
Luxury looks great on any device, not just desktop.
A site can feel sophisticated while still being intuitive and user-friendly.
Function Meets Aesthetics