Designing Jeep’s in-vehicle AR experience for 2050
Designing Jeep’s in-vehicle AR experience for 2050
Helping borrowers and loan teams move from application to submission with clarity
AR Interaction Design • Future Mobility • AAU × Jeep Sponsored Project
AR Interaction Design • Future Mobility • AAU × Jeep Sponsored Project
AR Interaction Design • Future Mobility • AAU × Jeep Sponsored Project
Concept
Jeep 2050
Jeep 2050
A future mobility concept for coffee entrepreneurs in Minas Gerais, Brazil. The experience connects vehicle controls, augmented reality, and farm insights to support travel and work.
A future mobility concept for coffee entrepreneurs in Minas Gerais, Brazil. The experience connects vehicle controls, augmented reality, and farm insights to support travel and work.
Concept
Jeep 2050
A future mobility concept for coffee entrepreneurs in Minas Gerais, Brazil. The experience connects vehicle controls, augmented reality, and farm insights to support travel and work.
Concept
Jeep 2050
A future mobility concept for coffee entrepreneurs in Minas Gerais, Brazil. The experience connects vehicle controls, augmented reality, and farm insights to support travel and work.
Details
Details
Details
My Role
My Role
My Role
My Role
Product Designer
Product Designer
Product Designer
Surface
Surface
Surface
Surface
In-vehicle AR interface + wearable interactions
In-vehicle AR interface + wearable interactions
In-vehicle AR interface + wearable interactions
Timeline
Timeline
Timeline
Timeline
June- December 2024
June- December 2024
June- December 2024
Team
Team
Team
Team
2 Designers • 2 Industrial Designers • 1 Architect
2 Designers • 2 Industrial Designers • 1 Architect
2 Designers • 2 Industrial Designers • 1 Architect
Problem
Problem
Connecting Mobility and Farm Life
Connecting Mobility and Farm Life
Connecting Mobility and Farm Life
Connecting Mobility and Farm Life
How might Jeep support coffee entrepreneurs in a resource-conscious 2050, connecting travel and farm work while preserving its spirit of adventure?
How might Jeep support coffee entrepreneurs in a resource-conscious 2050, connecting travel and farm work while preserving its spirit of adventure?
How might Jeep support coffee entrepreneurs in a resource-conscious 2050, connecting travel and farm work while preserving its spirit of adventure?
How might Jeep support coffee entrepreneurs in a resource-conscious 2050, connecting travel and farm work while preserving its spirit of adventure?
Solution
Solution
One Experience, Three Modes
One Experience, Three Modes
One Experience, Three Modes
One Experience, Three Modes
An AR interface concept that adapts across driving, autonomous travel, and parked activities. A wearable ring connects users to navigation, vehicle controls, and farm insights.
An AR interface concept that adapts across driving, autonomous travel, and parked activities. A wearable ring connects users to navigation, vehicle controls, and farm insights.
An AR interface concept that adapts across driving, autonomous travel, and parked activities. A wearable ring connects users to navigation, vehicle controls, and farm insights.
An AR interface concept that adapts across driving, autonomous travel, and parked activities. A wearable ring connects users to navigation, vehicle controls, and farm insights.
Outcome
Outcome
A Future Vision Presented to Jeep
A Future Vision Presented to Jeep
A Future Vision Presented to Jeep
A Future Vision Presented to Jeep
The team brought vehicle, interface, and architectural concepts together into a shared vision for 2050, presented to Jeep through a final presentation and project poster.
The team brought vehicle, interface, and architectural concepts together into a shared vision for 2050, presented to Jeep through a final presentation and project poster.
The team brought vehicle, interface, and architectural concepts together into a shared vision for 2050, presented to Jeep through a final presentation and project poster.
The team brought vehicle, interface, and architectural concepts together into a shared vision for 2050, presented to Jeep through a final presentation and project poster.
Experience Goals
Experience Goals
Adaptive to Journey
Adaptive to Journey
Adaptive Journey
Adaptive to Journey
Users complete the setup without assistance.
Users complete the setup without assistance.
Users complete the setup without assistance.
Users complete the setup without assistance.
Farm Insights into View
Insights into View
Insights into View
Insights into View
Reduce time spent re-explaining preferences across sessions.
Reduce time spent re-explaining preferences across sessions.
Reduce time spent re-explaining preferences across sessions.
Reduce time spent re-explaining preferences across sessions.
Work and Mobility
Work & Mobility
Work & Mobility
Work and Mobility
Help creators review and refine what their AI remembers.
Help creators review and refine what their AI remembers.
Help creators review and refine what their AI remembers.
Help creators review and refine what their AI remembers.
FUTURE CONTEXT
FUTURE CONTEXT
✧ Challenge
✧ Challenge
✧ Challenge
Designing for a resource-conscious 2050
Designing for a resource-conscious 2050
Designing for a resource-conscious 2050
Our concept explores a future where water and energy constraints reshape everyday mobility. We focused on coffee entrepreneurs in Minas Gerais, Brazil, imagining how Jeep could connect travel, farm work, and resource management.
Our concept explores a future where water and energy constraints reshape everyday mobility. We focused on coffee entrepreneurs in Minas Gerais, Brazil, imagining how Jeep could connect travel, farm work, and resource management.
Our concept explores a future where water and energy constraints reshape everyday mobility. We focused on coffee entrepreneurs in Minas Gerais, Brazil, imagining how Jeep could connect travel, farm work, and resource management.
📍Target Region
📍Target Region
📍Target Region
Minas Gerais, Brazil
Minas Gerais, Brazil
Minas Gerais, Brazil
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✧ The Shift Toward 2050
✧ The Shift Toward 2050
✧ The Shift Toward 2050
Sustainable Innovation
Sustainable Innovation
Sustainable Innovation
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability.
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability.
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability.
Autonomous & Adaptive
Auto & Adaptive
Autonomous & Adaptive
Autonomous & Adaptive
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency.
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency.
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency.
Productivity-Driven
Productivity-Driven
Productivity-Driven
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go.
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go.
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go.
✧ How Might We?
✧ How Might We?
✧ How Might We?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
✧ Persona
✧ Persona
✧ Persona
DESIGN DIRECTION
DESIGN DIRECTION
✧ 2050 Vision
✧ 2050 Vision
✧ 2050 Vision
Heritage
Heritage
Heritage
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Concentric
Concentric
Concentric
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Sensory
Sensory
Sensory
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
✧ Style Guide
✧ Style Guide
✧ Style Guide
CONCEPT ECOSYSTEM
CONCEPT ECOSYSTEM
✧ Key Features Overview
✧ Key Features Overview
✧ Key Features Overview
✴︎Neuro Sensory Ring + AR Lens
✴︎Neuro Sensory Ring + AR Lens
✴︎Neuro Sensory Ring + AR Lens
Transforming how users interact with their world.
Transforming how users interact with their world.
Transforming how users interact with their world.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
✴︎Water Harvesting +beanalyzer
✴︎Water Harvesting +beanalyzer
✴︎Water Harvesting +beanalyzer
Turns rain into a resource
Turns rain into a resource
Turns rain into a resource
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
✴︎Autonomous
✴︎Autonomous
✴︎Autonomous
Lets the Jeep drive itself
Lets the Jeep drive itself
Lets the Jeep drive itself
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
✴︎Cabin Rotation
✴︎Cabin Rotation
✴︎Cabin Rotation
Helps users navigate tight spaces
Helps users navigate tight spaces
Helps users navigate tight spaces
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
✴︎Command Center
✴︎Command Center
✴︎Command Center
Jeep’s ultimate hub
Jeep’s ultimate hub
Jeep’s ultimate hub
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
INTERACTION DESIGN
INTERACTION DESIGN
✧ Neuro Sensory Ring + AR Lens
✧ Neuro Sensory Ring + AR Lens
✧ Neuro Sensory Ring + AR Lens
✴︎Productivity at Your Fingertips
✴︎Productivity at Your Fingertips
✴︎Productivity at Your Fingertips
Blends productivity and mobility
Blends productivity and mobility
Blends productivity and mobility
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✴︎Auto Charge Pad
✴︎Auto Charge Pad
✴︎Auto Charge Pad
Seamless car charging
Seamless car charging
Seamless car charging
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Brew your adventure
Brew your adventure
Brew your adventure
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
✴︎Beanalyzer
✴︎Beanalyzer
✴︎Beanalyzer
✧ Virtual Controller: Tri-Mode Mobility System
✧ Virtual Controller: Tri-Mode Mobility System
✧ Virtual Controller: Tri-Mode Mobility System
✴︎Kinetic (Driver-Controlled)
✴︎Kinetic (Driver-Controlled)
✴︎Kinetic (Driver-Controlled)
Navigation
Navigation
Navigation
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
✴︎Autonomous (Smart-Cruise)
✴︎Autonomous (Smart-Cruise)
✴︎Autonomous (Smart-Cruise)
Entertainment
Entertainment
Entertainment
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
✴︎Potential (Park& Transform)
✴︎Potential (Park& Transform)
✴︎Potential (Park& Transform)
Cabin Rotation
Cabin Rotation
Cabin Rotation
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Coffee Detection
Coffee Detection
Coffee Detection
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
✧ Command Center
✧ Command Center
✧ Command Center
Designed for Jeep’s Tri-Mode System
Designed for Jeep’s Tri-Mode System
✴︎Potential (Learning Lounge)
✴︎Potential (Learning Lounge)
✴︎Potential (Learning Lounge)
A museum-like atmosphere
A museum-like atmosphere
A museum-like atmosphere
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
✴︎Kinetic (Collab Lounge)
✴︎Kinetic (Collab Lounge)
✴︎Kinetic (Collab Lounge)
A dynamic collab space
A dynamic collab space
A dynamic collab space
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
✴︎Autonomous (Farm-Monitoring Station)
✴︎Autonomous (Farm-Monitoring Station)
✴︎Autonomous (Farm-Monitoring Station)
Automates & oversees with minimal input
Automates & oversees with minimal input
Automates & oversees with minimal input
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
FINAL PRESENTATION
FINAL PRESENTATION
Designing Jeep’s in-vehicle AR experience for 2050
AR Interaction Design • Future Mobility • AAU × Jeep Sponsored Project
Concept
Jeep 2050
A future mobility concept for coffee entrepreneurs in Minas Gerais, Brazil. The experience connects vehicle controls, augmented reality, and farm insights to support travel and work.
Details
My Role
Product Designer
Surface
In-vehicle AR interface + wearable interactions
Timeline
June- December 2024
Team
2 Designers • 2 Industrial Designers • 1 Architect
Problem
Connecting Mobility and Farm Life
How might Jeep support coffee entrepreneurs in a resource-conscious 2050, connecting travel and farm work while preserving its spirit of adventure?
Solution
One Experience, Three Modes
An AR interface concept that adapts across driving, autonomous travel, and parked activities. A wearable ring connects users to navigation, vehicle controls, and farm insights.
Outcome
A Future Vision Presented to Jeep
The team brought vehicle, interface, and architectural concepts together into a shared vision for 2050, presented to Jeep through a final presentation and project poster.
Experience Goals
Users complete the setup without assistance.
Adaptive to Journey
Reduce time spent re-explaining preferences across sessions.
Farm Insights into View
Help creators review and refine what their AI remembers.
Work and Mobility
FUTURE CONTEXT
📍Target Region
Minas Gerais, Brazil
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✧ Challenge
Designing for a resource-conscious 2050
Our concept explores a future where water and energy constraints reshape everyday mobility. We focused on coffee entrepreneurs in Minas Gerais, Brazil, imagining how Jeep could connect travel, farm work, and resource management.
✧ The Shift Toward 2050
Sustainable Innovation
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability.
Autonomous & Adaptive
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency.
Productivity-Driven
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go.
✧ How Might We?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
✧ Persona
DESIGN DIRECTION
✧ 2050 Vision
Heritage
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Concentric
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Sensory
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
✧ Style Guide
CONCEPT ECOSYSTEM
✧ Key Features Overview
✴︎Neuro Sensory Ring + AR Lens
Transforming how users interact with their world.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
✴︎Water Harvesting +beanalyzer
Turns rain into a resource
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
✴︎Autonomous
Lets the Jeep drive itself
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
✴︎Cabin Rotation
Helps users navigate tight spaces
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
✴︎Command Center
Jeep’s ultimate hub
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
INTERACTION DESIGN
✧ Neuro Sensory Ring + AR Lens
✴︎Productivity at Your Fingertips
Blends productivity and mobility
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✴︎Auto Charge Pad
Seamless car charging
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Brew your adventure
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
✴︎Beanalyzer
✧ Virtual Controller: Tri-Mode Mobility System
✴︎Kinetic (Driver-Controlled)
Navigation
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
✴︎Autonomous (Smart-Cruise)
Entertainment
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
✴︎Potential (Park& Transform)
Cabin Rotation
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Coffee Detection
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
✧ Command Center
Designed for Jeep’s Tri-Mode System
✴︎Potential (Learning Lounge)
A museum-like atmosphere
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
✴︎Kinetic (Collab Lounge)
A dynamic collab space
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
✴︎Autonomous (Farm-Monitoring Station)
Automates & oversees with minimal input
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
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FINAL PRESENTATION
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.