AAU Corporate Sponsored Project with Jeep
Reimagining Jeep for a regenerative future.
AAU Corporate Sponsored Project with Jeep
AAU Corporate Sponsored Project with Jeep
Reimagining Jeep for a regenerative future.
Reimagining Jeep for a regenerative future.
Team
Team
UI/UX Designer, Industrial Designers, Architects
UI/UX Designer, Industrial Designers, Architects
timeline
timeline
12 weeks (2025)
12 weeks (2025)
✧ Challenge
✧ Challenge
✧ Challenge
By 2050, we will face significant resource challenges
By 2050, we will face significant resource challenges
By 2050, we will face significant resource challenges
From water, gasoline to energy, people will increasingly value sustainability and high technologies that help them thrive in a changing world.
In 2024, as we design the Jeep 2050 concept, we’re focusing on creating a vehicle that not only fits into this future but actively supports it. We’re prioritizing sustainability, self-sufficiency, and eco-friendly innovations to help users thrive in a resource-conscious world.
From water, gasoline to energy, people will increasingly value sustainability and high technologies that help them thrive in a changing world.
In 2024, as we design the Jeep 2050 concept, we’re focusing on creating a vehicle that not only fits into this future but actively supports it. We’re prioritizing sustainability, self-sufficiency, and eco-friendly innovations to help users thrive in a resource-conscious world.
From water, gasoline to energy, people will increasingly value sustainability and high technologies that help them thrive in a changing world.
In 2024, as we design the Jeep 2050 concept, we’re focusing on creating a vehicle that not only fits into this future but actively supports it. We’re prioritizing sustainability, self-sufficiency, and eco-friendly innovations to help users thrive in a resource-conscious world.
📍Target Region
📍Target Region
📍Target Region
Minas Gerais, Brazil
Minas Gerais, Brazil
Minas Gerais, Brazil
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✼ Key role in coffee exports
✼ Largest coffee producer in the world.
✼ Coffee Entrepreneurial hub
✼ Challenging landscapes
✧ 2050 Vision
✧ 2050 Vision
✧ 2050 Vision
Heritage
Heritage
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Represents Jeep’s connection to its roots, with a focus on Brazil's coffee farming heritage.
Concentric
Concentric
Concentric
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Symbolized by circular design elements in the vehicle and architecture, representing unity, focus, and harmony.
Sensory
Sensory
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
Focuses on immersive touch controls, connecting to the sensory experiences of coffee, like smell and taste.
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability
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✧ The Shift Toward 2050
✧ The Shift Toward 2050
Sustainable Innovation
Sustainable Innovation
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability.
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability
Vehicles will integrate eco-friendly technologies, reducing their environmental impact and promoting sustainability
Autonomous & Adaptive
Autonomous & Adaptive
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency
Expect fully autonomous vehicles that adapt to diverse terrains, enhancing safety and efficiency.
Productivity-Driven
Productivity-Driven
Vehicles will blend work, travel, and leisure, keeping users productive and connected on
the go
Vehicles will blend work, travel, and leisure, keeping users productive and connected on
the go
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go
Vehicles will blend work, travel, and leisure, keeping users productive and connected on the go.
✧ The shift toward 2050
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✧ How Might We?
✧ How Might We?
✧ How Might We?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
HMW strengthen Jeep’s bond with nature and adventure while leading in a resource-limited 2050 market?
✧ Style Guide
✧ Style Guide
✧ Style Guide
✧ Persona
✧ Persona
✧ Persona
✧ Key Features Overview
✧ Key Features Overview
✧ Key Features Overview
✴︎Neuro Sensory Ring + AR Lens
✴︎Neuro Sensory Ring + AR Lens
✴︎Neuro Sensory Ring + AR Lens
Transforming how users interact with their world.
Transforming how users interact with their world.
Transforming how users interact with their world.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
Delivering real-time farming alerts, vehicle access, and immersive AR that enhance productivity and connectivity.
✴︎Water Harvesting +beanalyzer
✴︎Water Harvesting +beanalyzer
✴︎Water Harvesting +beanalyzer
Turns rain into a resource
Turns rain into a resource
Turns rain into a resource
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
Collecting, filtering, and storing it for sustainable use.from daily needs to brewing coffee with a built-in analyzer that reveals each bean’s origin, flavor, and quality.
✴︎Autonomous
✴︎Autonomous
✴︎Autonomous
Lets the Jeep drive itself
Lets the Jeep drive itself
Lets the Jeep drive itself
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
Giving users freedom to focus on other tasks while the vehicle handles navigation, enhancing convenience and efficiency on long journeys.
✴︎Cabin Rotation
✴︎Cabin Rotation
✴︎Cabin Rotation
Helps users navigate tight spaces
Helps users navigate tight spaces
Helps users navigate tight spaces
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
Making it ideal for farms and cities with limited space. This innovation allows for more efficient maneuvering in challenging terrains and narrow areas.
✴︎Command Center
✴︎Command Center
✴︎Command Center
Jeep’s ultimate hub
Jeep’s ultimate hub
Jeep’s ultimate hub
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
Combining real-time farm monitoring, team collaboration, and a lounge for rest and recharge.
✧ Neuro Sensory Ring + AR Lens
✧ Neuro Sensory Ring + AR Lens
✧ Neuro Sensory Ring + AR Lens
✴︎Productivity at Your Fingertips
✴︎Productivity at Your Fingertips
✴︎Productivity at Your Fingertips
Blends productivity and mobility
Blends productivity and mobility
Blends productivity and mobility
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
Letting users track tasks, check calendars, and access navigation with simple hand gestures.
Stay effortlessly connected, productive, and in control.
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✧ Water Harvesting + Auto Charge Pad + Beanalyzer
✴︎Auto Charge Pad
✴︎Auto Charge Pad
✴︎Auto Charge Pad
Seamless car charging
Seamless car charging
Seamless car charging
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
Once the Jeep parks over the pad, inductive charging begins instantly, using smart alignment and secure energy transfer for fast, efficient charging every time.
✴︎Beanalyzer
Brew your adventure
Brew your adventure
Brew your adventure
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
Select beans straight from the farm and let the integrated machine brew and analyze them, revealing origin, flavor, and quality for a personalized coffee experience on the go.
✴︎Beanalyzer
✴︎Beanalyzer
✧ Virtual Controller: Tri-Mode Mobility System
✧ Virtual Controller: Tri-Mode Mobility System
✧ Virtual Controller: Tri-Mode Mobility System
✴︎Kinetic (Driver-Controlled)
✴︎Kinetic (Driver-Controlled)
✴︎Kinetic (Driver-Controlled)
Navigation
Navigation
Navigation
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
The ring and the controller light turn yellow once activated using the virtual controller. User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
The ring and the controller light turn yellow once activated using the virtual controller.
User interface displays the navigation and allowing driver to manually drive the vehicle while following the map to the destination.
✴︎Autonomous (Smart-Cruise)
✴︎Autonomous (Smart-Cruise)
Autonomous (Smart-Cruise)
Entertainment
Entertainment
Entertainment
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
The intuitive UI lets users sit back and relax, effortlessly controlling music, adjusting settings, and enjoying the ride as the car navigates both on and off-road independently.
✴︎Potential (Park& Transform)
✴︎Potential (Park& Transform)
Potential (Park& Transform)
Cabin Rotation
Cabin Rotation
Cabin Rotation
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Designed to help the vehicle navigate tight spaces more easily by rotating the cabin to adjust the driver's seating position.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Allows the driver to face sideways or even backwards, providing better visibility and control when maneuvering in narrow or cramped areas.
Coffee Detection
Coffee Detection
Coffee Detection
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
As the Jeep Razies cabin rotates, onboard sensors scan the coffee fields, and the UI reveals detailed insights on each bean, showing ripeness, moisture, and quality in real time for a seamless, immersive farming experience.
✧ Command Center
✧ Command Center
Designed for Jeep’s Tri-Mode System
Designed for Jeep’s Tri-Mode System
✴︎Potential (Learning Lounge)
✴︎Potential (Learning Lounge)
A museum-like atmosphere
A museum-like atmosphere
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
Emphasizing environmental and agricultural practices to educate visitors or clients on sustainability, farming innovations, and coffee farming heritage.
✴︎Kinetic (Collab Lounge)
✴︎Kinetic (Collab Lounge)
A dynamic collab space
A dynamic collab space
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
Designed for hands-on activities, fostering interaction, teamwork, and decision-making among colleagues, farm entrepreneurs, and visitors.
✴︎Autonomous
Farm Monitoring Station
This section of the house functions as a farm monitoring station, enabling users to automate and oversee farm tasks with minimal input.
It allows users to monitor farm activities autonomously, connect virtually with farm workers, and optimize efficiency through advanced autonomous technology
✴︎Autonomous
(Farm-Monitoring Station)
✴︎Autonomous (Farm-Monitoring Station)
Automates & oversees with minimal input
Enabling autonomous monitoring, virtual connection with workers, and optimized efficiency through advanced technology.
✧ Presentation with Jeep and Stakeholders
✧ Presentation with Jeep and Stakeholders
✧ Presentation with Jeep and Stakeholders
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Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.
Copyright © 2025 Penny Asawadilockchai. All Rights Reserved.